SMS messages can be sent to any mobile phone, regardless of carrier, while WhatsApp messages are limited to device owners with a WhatsApp account.WhatsApp messages bypass SMS roaming fees or fluctuating carrier costs because theyвЂ™re delivered as an OTT messaging platform, making it ideal for you to connect with your customers outside your regions. With WhatsApp Business, you can chat with anyone in the world virtually free, while mobile carriers commonly charge monthly fees for their texting service with extra costs for international messages.However, you can access WhatsApp messages on any device with an internet connection, including desktops, laptops, tablets, and phones. Consumers can only send and receive SMS messages between mobile phones.However, while WhatsApp Business and SMS function similarly, there are a few key differences: OTT messaging tools like WhatsApp have rapidly overtaken SMS messaging for their cost, speed, and ability to chat with people worldwide. How Are WhatsApp Business and SMS Different?

When used with other mobile channels, WhatsApp Business becomes an indispensable element of a successful omnichannel marketing strategy. For example, WhatsApp provides fast and low-cost messages exchanged over the internet through connected smartphones, laptops, desktop computers, tablets, and even smartwatches. OTT messaging apps are third-party alternatives to texting services traditionally supplied by mobile network operators. More than 5 million business users take advantage of this popular messaging platform today. What is the use of a WhatsApp business account? WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. So with 2 billion WhatsApp users sending 65 billion messages each day, itвЂ™s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include the WhatsApp Business app. WhatsApp is the most popular global messaging channel.

Benefits of using whatsapp